Glossary
Welcome to the ContactAtOnce! Glossary. This glossary has definitions for a variety of ContactAtOnce! terms as they apply to using our product and services.
Active Email | A presence-aware "contact us" designed to drive site visitors from leaving email leads to the interactive lead types that advertisers prefer. See Active Email Overview |
Advertiser | Also referred to as a Merchant, a business which is selling a product or service. |
AdvertiserId | The unique identifier for an Advertiser and Publisher pair. The advertiser id is established by a Publisher when the Advertiser is provisioned. |
Aggregated Presence | The collective status of agent availablity which determines the visibility of a presence icon. |
Click-to-call | A telephone call connecting a site visitor to an advertiser via a web-based application. May be an escalation from an IM conversation or initiated from a click-to-call button on an advertisement/webpage. See Click-to-call Escalation Overview and Click-to-call Standalone Overview. |
First Responder Routing | The routing is such that the lead is awarded to the first agent who responds to the instant connect request. |
Impression | The event of presenting a web page, enabled with at ContactAtOnce! presence icon. The advertiser associated with the Presence Icon may or may not be "online". |
Inbound Tracked Call | A telephone call (lead) delivered to an advertiser via a Publisher's assigned trackable telephone number. The trackable phone number is uniquely assigned to an Advertiser and Publisher pair. |
Intervention DropIn | A visual prompt, presented to site visitors, creating a "call to action". Designed to stimulate more leads. See Intervention DropIn |
Listing Details | Contextual data passed from an advertisement or listing to ContactAtOnce!. Listing Details are:
|
Instant Connect | The concept of the consumer being connected at once(immediately) to a merchant. |
Measured Phone Calls | Telephone calls delivered to an advertiser including inbound tracked calls and click-to-call calls. |
Merchant | Also referred to as an Advertiser, a business which is selling a product or service. |
Origination URL | The URL from which a ContactAtOnce! communication session was initiated - typically on a publisher or advertiser site. The origination URL is automatically captured by the stand ContactAtOnce! integration tags and passed to sales agents and to the lead tracking system. |
Placement | A logical "place" where a Publisher can insert a ContactAtOnce! component. Placements are defined by Publishers. Placements allow Publishers to use different artwork for different applications within a web site and to track performance statistics at a placement-level. |
PlacementId | A unique identifier for an instance of a placement |
POTS | Plain Old Telephone Service. |
Present Impression | The event of presenting a web page, enabled with at ContactAtOnce! presence icon when the advertiser is "online". |
Provider | Also referred to as a Publisher, an entity which provides online third-party advertising for internet merchants. |
Provision | The process by which a Publisher establishes ContactAtOnce! service for an Advertiser. |
PSTN | The Public Switched Telephone Network |
Publisher | Also referred to as a Provider, an entity which provides online third-party advertising for internet merchants. |
Round Robin Routing | A load balancing routing technique, by which leads are awarded on a rotating basis, to agents responding to instant connect requests. |
Routing Type | The routing type directly affects the way in which a merchant responds to instant connect requests. |
SMS | Short Message Service is a service for sending short text messages to mobile devices such as cell phones. |
Standalone Click-to-call | A lick-to-call session initiated from a button on an advertisement as contrasted to an escalation from within an IM session. See Click-to-call Escalation Overview and Click-to-call Standalone Overview. |
Unique Impression | Impression presented to a "unique" visitor to a web page enabled with at ContactAtOnce! presence icon. Unique is determined via IP address. |
Unique Present Impression | Present impression presented to a "unique" visitor to a web page enabled with at ContactAtOnce! presence icon. Unique is determined via IP address. |
VisitId | Unique internal identifier assigned by ContactAtOnce! A "visit" represents the collection of communication types within a single session between and advertiser and site visitor. Multiple communication types may be included within a single visit. For example, if an IM conversation is escalated to a click-to-call or VoIP session then the each of the communications will have the same VisitId enabling the communications to be logically linked. |
VoIP | Voice over Internet Protocol |