Click-to-Call IM Escalation – Feature Overview
IM Escalation Click-to-call enables site visitors already engaged in an IM conversation to escalate to an immediate telephone call with the advertiser.
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- Complete call tracking and analytics captured for publisher and advertiser
- Seamless conversion of a lead from an IM Lead to a Phone Lead
- Real-time engagement of site visitor and advertiser
A site visitor already engaged in an IM conversation clicks the click-to-call phone icon in the conversation window
- ContactAtOnce! presents a Publisher co-branded form prompting the site visitor for their name and callback number
- ContactAtOnce! creates an on-the-fly conference call using regular phones over the Public Switched Telephone Network.
- ContactAtOnce! first calls the advertiser representative engaged in the IM conversation and then calls the site visitor
- Response analytics such as date, time, called number and conversation transcript are captured