Tracked Number Overview
Feature Definition
Tracked Numbers provide real-time trackability of telephone responses to print and online advertising. Tracked numbers allow advertisers and publishers to understand the telephone call response to on and offline advertising.
- Complete call tracking and analytics captured for publisher and advertiser
- Ability to determine response rates from different advertising types and methods
- Call origination analysis
- Call handling, training and review
- A unique telephone number (either toll free or local) is assigned to track a specific advertising type
- The assigned unique number is published in designated advertising
- Consumers call the assigned number which is immediately forwarded to the specified number for the advertiser
- All call detail data, including call recordings of the actual call audio, is tracked and may be viewed in various reports
- All response analytics are reported on in the ContactAtOnce! portal