As General Manager of Contact At Once!, Denise is responsible for global sales, marketing and operations of the automotive industry’s leading messaging platform for conversational commerce and Automotive Tango—the perfect combination of technologies, people and dealerships to create a friction-free and highly satisfying consumer experience for auto shoppers and customers. Denise's previous roles include being co-founder and President of Retail at LotLinx, where she helped pioneer the creation of VIN-specific advertising. Denise’s history in digital automotive also includes her role on the original management team of Cars.com and, later, she launched the automotive vertical at Google. Denise is a graduate of the University of Illinois and the Kellogg Graduate School of Management.
Consumers who use Google My Business to message dealers indicate they are open to digital retailing, and many are using natural language as their interface of choice to seek information in finding new vehicles, appraising their car or scheduling an oil change. LivePerson’s automotive division, Contact At Once! (CAO!), recently analyzed the conversations of 27,000 […]