Today, Facebook announced the general availability of used vehicle dealer listings in the U.S. on Marketplace, a section of Facebook that lets people buy and sell items to others in their community.
Contact At Once!, a LivePerson Company, worked with Facebook and selected dealers in the Facebook Messenger integration on Marketplace.
Interested buyers can communicate with dealerships via Messenger. These conversations are much easier to manage and track for dealerships leveraging the Contact At Once! platform. The integration enables Messenger conversations to flow through the dealership’s existing Contact At Once! processes, including routing, answering, tracking and integration into the CRM.
“Facebook’s commitment to messaging through Messenger and Marketplace is yet another indication of the opportunity we see with consumer-to-business messaging,” says Marc Hayes, VP Products & Strategy, Contact At Once!.
“Why wouldn’t you want more potential buyers to see your inventory, especially when there’s such an easy way for them to start a sales conversation while they’re already in Facebook? Contact At Once! makes it even more effective for dealerships to track and manage, so your team isn’t overwhelmed,” Hayes adds.