Contact At Once!, a LivePerson company (Nasdaq: LPSN), today announced new features for its web-based app CAO! Connect, including enhanced video and website sharing support. With these new capabilities, dealership agents and Live Advisors who manage conversations on behalf of dealers and auto manufacturers can share YouTube, Vimeo or website images and videos, including previews, with consumers during a messaging conversation.
Auto shoppers and agents can see the same content in the conversation window. Tapping on the YouTube preview, for example, will open a slide-out to display and play the shared media, keeping the shopper on the site where they started the conversation. Other media types, like website URLs and images, will open in a new web browser tab.
A recent study by automotive market research and advisory firm, Root and Associates, shows that 73 percent of consumers would be very or extremely likely to use live assistance if they have a question while shopping for a car and that 58 percent preferred to chat versus call a dealership. Capabilities like enhanced video sharing can help consumers ease some of the frustrations they have while trying to find information as they shop online.
“A large majority of messages into a dealership are about a particular VIN. Video and rich media pictures are by far the best way to showcase your inventory to interested buyers, particularly as we find our industry in the midst of a seismic change in how people shop for cars,” says Denise Chudy, Contact At Once! General Manager.
“This capability gives agents and shoppers the ability to view the same content while the conversation is in progress, and it further satisfies the shopper’s need to know more about the car before heading into the dealership. Video and media file sharing is just one of many capabilities we’re adding to CAO! Connect in order to enable conversational commerce between automotive shoppers and our dealers.”
Other CAO! Connect features include inventory integration, CarFax/CarProof vehicle history report sharing, real-time translations for over a dozen languages and Hot Opportunity Transfers from Live Advisors to dealers when consumers are ready to purchase. The Contact At Once! messaging platform supports integrations with a variety of website service providers, digital retailing tools and other selling tools used most often by automotive dealers.
“Enhancements like this help ensure we are giving the industry the most comprehensive messaging management platform, integrating the tools and capabilities dealerships are already using like video and other rich media,” says Yuval Lubowich, Contact At Once! Vice President of Product Development.
The web-based CAO! Connect app is available to existing customers at no additional charge. To learn more, click here and chat now.
ABOUT CONTACT AT ONCE!
Contact At Once!, a LivePerson Company, helps create satisfying connections and build relationships between auto shoppers and dealers by making it easier for consumers to ask questions and get information in the micro-moments when they shop—whether on a brand or retailer site, via online advertising, on social media and more. Contact At Once! is the industry’s leading provider of messaging platforms with over 16,000 businesses using our solutions to build relationships with online, mobile shoppers. For more information, visit www.contactatonce.com.
ABOUT LIVEPERSON, INC.
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit www.liveperson.com.
Written by: Angela Wijesinghe on August 27 2018