Through a first-of-its-kind initiative, CDK Global, provider of integrated technology solutions for more than 26,000 vehicle dealerships and the industry’s largest data warehouse of shopper behavior, will partner with Contact At Once!, a LivePerson Company, to share behavioral data that enables delivery of dynamic and customized experiences for website visitors.
Contact At Once!, the automotive industry’s most widely deployed mobile messaging platform, is used to manage millions of conversations with consumers each year. Under the new agreement, consumer data from CDK’s treasure trove of insights will be used to offer customized content to consumers based on shopping patterns and to help dealers have a better understanding of a shopper’s needs when they choose to engage via chat or text.
“Both CDK and Contact At Once! share an ultimate goal: helping dealers make meaningful connections with more potential buyers,” says John Hanger, Contact At Once! general manager. “For Contact At Once! customers, this partnership puts highly relevant shopper insights at their fingertips, enabling more effective salesmanship via chat and text conversations, which can mean converting a higher percentage of anonymous shoppers into valuable sales leads.”
Written by: Angela Wijesinghe on April 18 2016