Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.
Car sales is not for the faint of heart. Rampant competition, buyer distrust and a constantly evolving purchase path can make it difficult to stay motivated. So here’s your encouragement for the day: Meet Cody O’Quinn, a sales and leasing consultant at Addison GM (Mississauga, Ontario), who arms himself with information and a winning attitude…then […]
A lot of talk around automotive chat and text focuses on who responds: dealership staff or an outside team managed by a vendor. Each has its pros and cons (which is why Contact At Once! suggests a co-managed implementation), but it’s how you respond that counts the most. Whoever answers, digital conversations should result in […]
Adding text messaging as an official part of your follow-up and/or engagement process isn’t a tough choice. Just look at the stats and dealer surveys. Here’s the difficult decision: Which text solution should you choose? The following infographic sets the table with a feast of features that can help you achieve the best results: Simple ways […]
Any change in the “way things are done” can seem daunting at first. Trying a new technology or switching up your lead process, getting everyone bought in and up to speed…it can feel like lot of extra work. So why do it? As Justin Brun, Director of Marketing and Ecommerce for Acton Toyota and co-founder […]