Contact At Once! Blog

6 Reasons to Build a Business Messaging Network

If you’ve been around Contact At Once! for any length of time, you’ve heard us talk about the “messaging network.” No, it’s not a secret society. It’s not a garage band. The network refers to how we link multiple touch points together for you, giving you easier access to customers and the resulting data. (Much cooler than a secret society, in my mind!)

What’s in a Network?

Think about how consumers (including yourself) research big-ticket items, from cars to homes or apartments. Think about how they find or hear about your company. Almost all the resources used during those processes can be turned into interaction points with Contact At Once! messaging. That’s what we call the messaging network.

In other words, you can enable people to chat, text or message with you from…

  • Your site (chat/text)
  • Your mobile apps (in-app messaging)
  • Brand, regional or corporate sites (chat/text)
  • Classified / shopping site listings (chat/text for your advertisements on Autotrader.com, Cars.com, KBB.com, Apartments.com, NewHomeSource.com, etc.)
  • Facebook Messenger (managed through your Contact At Once! messaging platform)
  • Google AdWords (text-enabled number placed in click-to-message extensions)
  • Print (text-enabled number)
  • Radio (text-enabled number)
  • TV (text-enabled number)
  • Signage (text-enabled number)
  • Craigslist (text-enabled number)

The advantages of tying all these touch points together are powerful. Here are a few of our favorites:

#1: Help Shoppers Take Action

People search, compare, ask questions and schedule appointments whenever and wherever it’s most convenient. Easily found tap-to-text or chat options on all your sites and ads will help you interact at shoppers’ most impressionable moments.

#2: Guide Shoppers Earlier in the Process

Adding messaging to your classifieds and other advertising may help you reach shoppers before they’ve decided on your company. The convenience of a messaging conversation here can lead to increased inquiries, which can convert into leads, leases and sales.

#3: At-Your-Service Attention Wherever Consumers Find You

Adding messaging options in all those places means shoppers can get prompt responses to questions. This gives them more chances to “preview” the level of service they can expect should they become a customer.

#4: Include Company Departments Within Your Network

Mobile sites adding Contact At Once! messaging have shown engagement increases of up to 40%. Why restrict that to a single department like sales? For example, automotive dealerships can dedicate messaging channels—a specific text-enabled number, a unique “Chat with Service” button—to help fixed ops departments connect with service customers. Funneling those inquiries to the right team provides a better experience (and increased team efficiency).

#5: Track Your Advertising Spend

When you add Contact At Once! to advertising, you can tell which source encourages the most conversations. For classified listings that offer chat or tap-to-text options, you can see the originating URL for each conversation (or review the Contact Source report). You can also place dedicated text-enabled numbers in various locations, from Google pay-per-click to print, radio and TV advertisements. All the resulting text conversations will flow through your Contact At Once! platform and processes…and you can filter reports by text number.

Bonus: If you’re currently using Mobile Text Connect on your main site and complete this short survey, we’ll give you a text-enabled number for use in advertising at no extra cost!

#6: Streamline Management for Increased Efficiency

A messaging network can minimize the learning curve and training costs for your company, too. Instead of juggling one system to chat with a shopper from Autotrader, another one to chat or text from your website, and yet another for those texts from Google ads, you can do it all with Contact At Once! One system and app to learn means more time for your teams to focus on the sales and service they do best.

Consumers are ready to message across the network of sites and ads that make up the shopping path. Will your company be there, ready to help?

Written by: Angela Wijesinghe on July 10 2017

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