Report Stats

The Report Stats includes the advertiser performance statistics for the specified Report Filter Criteria. Statistics are summarized for the Report Filter Criteria.


ParemeterTypeDescription
AdvertiserNameStringName of the Advertiser account for the Report Statistics Summary.
AdvertiserIdStringAdvertiserId for the Report Statistics Summary.
ImpressionsIntObserved. Number of impressions observed for the reporting period.
UniqueImpressionsIntObserved. Number of unique impressions observed for the reporting period.
PresentIntObserved. Number of present impressions observed for the reporting period.
UniquePresentIntObserved. Number of unique present impressions observed for the reporting period.
NumberPhoneCallsIntObserved. Number of measured telephone calls observed for the reporting period. Measured telephone calls include click-to-call and inbound tracked calls.
NumberEmailsIntObserved. Number of email leads sent to advertiser for the reporting period.
NumberIMConversationsIntObserved. Number of IM conversations for advertiser for the reporting period.
TotalLeadsIntDerived. Total of NumerPhoneCalls, NumberEmails and NumberIMConversations for the reporting period.

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