LeadStat

The Lead Stats includes the advertiser performance statistics for the specified Report Filter Criteria. Statistics are summarized for the Report Filter Criteria.


ParemeterTypeDescription
AdvertiserNameStringName of the Advertiser account for the Report Statistics Summary.
AdvertiserIdStringAdvertiserId for the Report Statistics Summary.
TimeString
TimestampDateTimeThe timestamp, in UTC, that the lead was captured. Represents the begin timestamp of the communication between site visitor, or customer in this context, and advertiser.
StartTimeDatetimeObserved. The timestamp, in UTC, that the first message in the conversation was sent or received.
AgentNameStringName of the advertiser agent that answered the lead. String includes first name and last name. Populated for IM conversations, VoIP/Video session and click-to-call escalations. NULL for inbound tracked calls, standalone click-to-call and email leads.
NumberOfMessagesIntDerived. Number of Text messages in the conversation.
TypeStringIndicates the communication type of the lead.
Visit IdIntUnique internal identifier assigned by ContactAtOnce! representing a site visitor's "visit" with an advertiser. Multiple communication types may be included within a single visit, if for example the IM conversation is escalated to a click-to-call or VoIP session.
AttemptStringUnique internal identifier assigned by ContactAtOnce! representing the sequential attempt to complete a click-to-call escalation or a VoIP/Video session. When multiple click-to-call or VoIP/Video sessions are completed within a single Visit, each session is assigned a unique, sequential attempt.
ListingDetailsStringContextual data provided by Publisher at time of the lead. Typically identifies the specific advertisement or product or service from which a site visitor initiated a lead. See Listing Details
CustomerNameStringName of the site visitor (customer) that initiated the lead with the advertiser. NULL when customer name is unknown.
CustomerEmailStringEmail address of the site visitor (customer) that initiated the lead with the advertiser. NULL when customer email address is unknown.
CustomerPhoneStringTelephone number of the customer that initiated the lead with the advertiser. NULL when customer telephone number is unknown.
CustomerAddressStringCustomer Address describes the mailing address of a customer and is populated by a reverse telephone number lookup using commercially available data services. NULL when customer address is unknown. Populated only for inbound tracked calls.

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