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Sonic Automotive Selects Contact At Once! Website Chat for Dealerships

automotive chat

Enterprise-level features enable consistency and integration across 100+ stores

Contact At Once! announced today that Sonic Automotive, Inc. (NYSE: SAH), one of the nation’s largest automotive retailers, has standardized its automotive chat solution for dealership websites.  Contact At Once! is the world’s leading provider of website chat for the automotive industry.  Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, N.C.

Contact At Once! Chat Connect features unique dealer group management capabilities that help standardize chat processes, reporting and tracking; while enterprise-level application programming interfaces (APIs) allow information to seamlessly pass between the chat software and other applications, such as customer relationship management (CRM) systems.   “We needed a chat product that could be implemented consistently across more than one hundred dealership websites, while allowing centralized management of the chat experience and metrics,” says Rachel Richards, Vice President, Retail Strategy and Business Applications, Sonic Automotive.  “Contact At Once! provides the functionality we required, along with the expertise of having implemented chat for large dealer groups.”

Contact At Once! was the first to put chat in online automotive advertising and allows dealers to create an interactive presence in multiple places online—from ad listings, to OEM websites, mobile websites, dealership websites, social media and mobile devices.  According to Marc F. Hayes, Contact At Once! co-founder and executive vice president, that’s a key differentiator for the company. “Our ability to scale across many sites with one chat platform makes the product a good fit for dealer groups who need to have a unified online presence.”

Contact At Once! pioneered the use of live chat in automotive advertising, enabling more connections between online shoppers and sellers than any other chat provider.  More than 12,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with potential buyers and increase their return on advertising investments.  For more information, visit www.autodealerchat.com.

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation’s largest automotive retailers. Sonic can be reached on the web at www.sonicautomotive.com.

Aaron Hassen

Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.

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