The following is a transcript of the “Ryan’s Story” video:

My Name is Ryan Lucia and I am a Sales Executive at ContactAtOnce! I have over 8 years in Dealerships. I started in 1999 and remember bringing in my cordless phone from home so I could stand on the corner and still take phone ups. I was so successful at scheduling appointments my boss approached me with a proposal. “Do you want to go into the Internet Department?” “No way!” I replied. Things were going well for me - I was selling 8 to 12 cars a month and making decent money my first 6 months in the business. Well, a week later I had no choice because the acting Internet Manager left. And so it begins…..

Does anyone remember the old CRM tool “Sales Enhancer?” That is what I used to manage the 380 + leads a month I was getting. Struggling to keep up with the new leads, I really had no follow up. Great news though… I went from selling 8-12 to 20 real quick. Back then I thought I was the man. Let’s do the math 400 leads 20 cars a month = 5% closing ratio. Strong, Right! So my boss sits me down shortly thereafter and suggests I bring someone else in to help me and maybe double the sales. Of course I was totally against it. Sure enough we were cranking out 35 to 40 cars a month in no time. We even hit 50 one month. Keep in mind this was a Hyundai store before Hyundai was big.

Times have changed. So should we. Since being at ContactAtOnce! I have seen morale at dealerships that use ContactAtOnce! go through the roof. We don’t like to admit it, but things are not like they used to be when we could stand on the corner. So why are some dealers doing well in these trying times while others are closing their doors? Willingness to change.

Instant Messaging / chat is used by Millions of people. It’s a new form of communication. Yes, I struggled with the idea at first. I am the guy that wants customer info upfront. Stats are stats and Instant Messaging is where it’s at. Instead of calling 5 times, emailing the same person trying to say the right thing to get them to respond, you receive the instant gratification all salespeople are looking for. We know if it is a “boy” or a “girl” at the end of the conversation. Deal or no deal. So, now we can handle 300 requests all the sudden because at the end of the conversation we know if it is worth following up on.

Best leads in the business come from where? Your site! Yes, many have figured out that driving traffic to a site will generally increase leads. Unfortunately many are spending a lot of money on “just” traffic. Traffic is no fun for anyone. I sit in it everyday.

Have you ever wanted to ask a question but didn’t want to be an inconvenience? Like asking “Can we help you?”. People are trained to say “no.” That’s why we don’t ask visitors on the lot, same theory. Give people an opportunity to ask you questions. During the conversation build report and go for the appointment.

Dealers coming together to make the process convenient again!

Thanks for reading and be blessed!