According to BusinessWeek, referencing a Microsoft memo, Microsoft will be launching a click-to-call capability this week to the Live.com. Thus Microsoft will join Google & Yahoo! in adding the higher value “lead” as a salable unit to the “click” for paid search.
MSN / Microsoft Live.com to add Click-to-call this week?
According to BusinessWeek, referencing a Microsoft memo, Microsoft will be launching a click-to-call capability this week to the Live.com. Thus Microsoft will join Google & Yahoo! in adding the higher value “lead” as a salable unit to the “click” for paid search.