<Julie Gross>

Hello Ed

<Ed Parkinson>

How has the IM system been working for you.  Any Success?

<Julie Gross>

Yes, our clients like the instant service.  We’ve found that we are able to set up appointments quickly, especially for MINI.

<Julie Gross>

BMW clients inquire for more information while they are searching a vehicle’s details.

<Ed Parkinson>

How would you compare IM to email?

<Julie Gross>

With “all things internet” people appreciate the instant gratification that IM provides.  In addition, the IM client adds a bit of anonymity.

<Julie Gross>

People enjoy that because we can gain rapport with them quickly.

<Julie Gross>

I personally like it as a BDC Manager because it helps with training our concierges on how to secure the appointment

<Ed Parkinson>

If IM were considered a “lead provider” how does it compare?

<Julie Gross>

It is the least expensive with the highest contact rate!

<Julie Gross>

As far as resulting in a sale, we have heard from clients that have ultimately purchased a vehicle that it was due in part to the fast response and interest from the dealer.  It made them more comfortable about a visit as opposed to walking in blindly.

<Ed Parkinson>

Thanks for your insight, Julie.  May I share this conversation with others?

<Julie Gross>

Yes you may.