Many readers will recognize the name Dennis Galbraith.  Dennis has been a promient presenter at industry conferences and an executive at Cars.com.  Recently Dennis launched a new company, RevenueGuru.com and the company’s website is an incredible resource that every GM and anyone that aspires to one day become a GM should tap.  From the RevenueGuru.com website:

RevenueGuru.com is about helping the companies we care so much about to help the consumers we all care about. It offers an ever-growing list of free tips, white papers, blogs, videos, and expert interviews. RevenuGuru.com also provides free, syndicated video and audio podcasts across the internet. We also offer a range of products, training, and consulting services to take your business to the next level of success.

Dennis is a proponent of chat as a means to connect more consumers with car dealers.  For Dennis, chat is not a novelty but rather a standard technology in the same class as the phone and email - technologies that every dealership should be using (and, perhaps with some help from RevenueGuru.com, using more effectively…). 

We highly recommend checking out Dennis’ site and subscribing to the podcasts (new content daily!) and other feeds of valuable information flowing from it.