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Fulcrum Equity Partners Makes Investment in Contact At Once!


Investment allows industry specific chat leader to enter new verticals and to enhance operations.

Fulcrum Equity Partners today announced that they have invested $3 million of growth equity into Contact at Once!, LLC.  Since its founding in 2005, Contact At Once! has operated industry-specific merchant networks built around its proprietary SaaS (Software as a Service) website chat software and was the first to make it possible for vertical search websites to embed chat into online advertising.  Contact At Once! website chat typically increases the number of online shoppers that initiate contact by 25%.

John Hanger, CEO of Contact at Once!, leads an experienced management team.  “We are excited to work with Fulcrum Equity Partners to fuel our growth,” explained Mr. Hanger.  “This transaction will enhance our ability to build upon our market leadership in the automotive and multifamily industry verticals, while accelerating expansion into new sectors.”

The company’s latest innovation, for which they received a 2012 Technology Association of Georgia Top-40 Innovation Award, is called Mobile Text Connect.   Mobile Text Connect layers SMS text messaging on top of existing Contact At Once! industry-specific merchant networks, making it simple for consumers to connect with businesses by texting from their Smartphones while providing merchants with the tools and infrastructure to compliantly manage those communications.

“Contact At Once! has built a great organization with a proven business model as demonstrated by their tremendous growth and recognition in both the multifamily housing and automotive sectors,” said Frank X. Dalton, a Partner at Fulcrum Equity Partners.  “We look forward to leveraging our operating expertise to build upon what Contact At Once! has created and help take Contact At Once! to the next level”.

ABOUT CONTACT AT ONCE!
Contact At Once! is the leading automotive and multifamily, apartment  rental chat software provider and operator of the automotive industry’s only dealer chat network connecting more than 10,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! dealer chat software to a website typically increases a dealership’s sales conversations by at least 25%.  Named to the Inc. 500 as one of America’s fastest growing businesses in August of 2011, as well as one of the Atlanta Journal-Constitution’s Top Places to Work in 2012, Contact At Once! is headquartered in Atlanta, Georgia.  For more information about the company’s auto dealer chat product, please visit www.autodealerchat.com.  For further information about the company’s solutions for the apartment rental vertical, please go to www.apartmentchat.com.  To learn more about the company itself, please visit the corporate site, www.contactatonce.com.

ABOUT FULCRUM EQUITY PARTNERS
Fulcrum Equity Partners, based in Atlanta, GA, manages over $100 million and is actively seeking opportunities to invest in rapidly growing companies.  Fulcrum initially invests $1-$5 million with the ability to invest up to $10 million. The company considers investments in a wide variety of industries with an emphasis on information technology, healthcare and technology enabled operating companies.  Fulcrum provides financing to meet a wide range of needs including internal growth initiatives, acquisitions, divestitures, shareholder liquidity and recapitalizations. Fulcrum partners have over 80 years of relevant experience, including operations, venture capital, mezzanine financing, accounting, law, investment banking and strategic consulting.  To learn more please visit www.fulcrumep.com.

Aaron Hassen

Aaron Hassen

Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.

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