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Ed Parkinson of Contact At Once! Selected to Speak at the 12th Digital Dealer Conference

Parkinson to illustrate how car dealers can be present and available to car buyers at every moment of truth along the shopping path.

Contact At Once!, the leading provider of dealer chat software which connects online shoppers with car dealerships, today announced that Ed Parkinson, VP of Automotive Solutions, will be a featured speaker at the 12th Digital Dealer Conference & Exhibition, scheduled for April 3-5, 2012 at The Rosen Shingle Creek Resort in Orlando, Florida. Mr. Parkinson’s session entitled, “Connecting with Customers in Every Moment of Truth” will take place on April 4th at 10AM.

“Connecting with customers is really the focus of my talk,” explains Parkinson. “Chat in and of itself isn’t a new technology, but the game changer is the way dealers can leverage dealer chat beyond their website. The Contact At Once! Dealer Chat Network allows dealers to be available to shoppers on their dealership site, but also on the major listing services like AutoTrader.com, Cars.com, CarsDirect.com, CarSoup.com and EveryCarListed.com. OEMs are also embracing and expanding the reach of the network. All of this means that a dealership which invests in chat can be present and available to shoppers at any of these places when the shopper is researching online and when they have a heightened interest in buying a new vehicle.”

Ed Parkinson has been working with automotive dealers for over twenty-five years. He has been an advocate and champion of conveying the value of new services and products that ‘move the needle’ in a positive direction for automotive dealerships. Parkinson joined Contact At Once! in 2007 after seeing how the technology worked, and understanding how dealer chat can extend the reach of a dealership’s sales staff to connect with online shoppers researching their next car purchase.

Dealer chat from Contact At Once! allows consumers to easily connect and converse with an available dealership representative, to ask questions and receive instant answers. Websites which deploy Contact At Once! chat typically connect with 25% more shoppers compared to dealerships without chat. Contact At Once! empowers dealerships to directly answer their incoming chats. At those times when store activity is heavy, and a salesperson is not available, the Contact At Once! Chat Receptionist service is available as a backup to ensure that chat opportunities are not missed and car buyers are responded to.

To learn more about the 12th Digital Dealer Conference & Exhibition and to register for the event, please visit: www.digitaldealerconference.com. To learn more about automotive chat solutions from Contact At Once!, please visit: www.autodealerchat.com or stop by the booth 339 located inside the exhibit hall during the conference.

ABOUT CONTACT AT ONCE!
Contact At Once! is the leading automotive chat software provider and operator of the industry’s only dealer chat network connecting more than 9,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! dealer chat software to a website typically increases a dealership’s sales conversations by at least 25%. Named to the Inc. 500 as one of America’s fastest growing businesses in August of 2011, and recipient of the Highest Rated Chat Provider by auto dealers on Drivingsales.com in 2010 and 2011, Contact At Once! is headquartered in Atlanta, Georgia. For more information about the company’s auto dealer chat product, please visit: www.autodealerchat.com.

ABOUT DEALER COMMUNICATION
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the ideal education and networking venue for dealer principals, GMs, Internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The 12th Digital Dealer Conference and Exposition will be held April 3-5, at the Rosen Shingle Creek Resort, in Orlando Florida. There will be more than 90 workshops, 90 exhibitors, and dealer roundtables. For more information, visit: www.digitaldealerconference.com

Aaron Hassen

Aaron Hassen

Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.

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