eBay, as forecast here (See eBay & Skype — Reducing Friction of Commerce) and by others, has introduced a presence-based, SkypeMe feature to eBay listings in Europe.

Om Malik reports the story and wonders aloud if there is more to come. I think so, indeed.

Greg Sterling comments that the develoment makes eBay more potent in local. We certainly agree that presence-enabling ads will make nearly any publisher more attractive!