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Dataium Study Proves Effectiveness of Contact At Once! Live Chat for Auto Dealers

dataium-live-chat-studyHighlights: 79 percent more leads from dealer websites; better shopper engagement

Dataium, the largest aggregator of online in-market automotive shopper behavior, has released an independent study revealing behaviors of online shoppers who use live chat. Commissioned by Contact At Once!, the leading provider of automotive chat, the study measured and independently verified the added value of online chat. Dataium found that automotive chat users are four times more likely to submit a lead and that dealership websites with live chat generate an additional 79 percent more leads.

Other key findings showed that live chat users are much more engaged automotive shoppers who performed three times as many inventory searches, were three times more likely to request store-specific information and viewed vehicle detail pages at twice the rate of the control group.

“We look at millions of shoppers across our network and we’ve found that as they move down the online path to purchasing a vehicle, they typically perform a set of measurable actions,” says Jason Ezell, President and Co-Founder of Dataium. “Our observations showed that shoppers who chat are more likely to be giving these high user engagement signals.”

Dataium’s study also showed that Contact At Once! chat generated incremental leads, in addition to those generated by lead forms. “Contact At Once! chat solutions provided an additional method for visitors to contact dealers,” adds Ezell. Compared to the average number of traditional lead form submissions, Contact At Once! automotive chat generated 78.8 percent more leads.

An Automotive News webinar detailing the findings will be conducted on October 22. Those interested may register now via this link.

Contact At Once! software boosts engagement by making it easy for consumers to connect with auto dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why 13,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with online shoppers. For more information, visit www.autodealerchat.com.

Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index. For more information, visit www.dataium.com, email info@dataium.com, or call 877-896-DATA (3282).

Aaron Hassen

Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.

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