Enabling presence-aware landing pages with instant contact options can increase lead conversion by as much as 25%.
ATLANTA, GA – June 5, 2006 – For marketers whose goal is more live conversations with prospective customers, ContactAtOnce! announced today the immediate availability of new features added to its presence-based advertising service that can help increase lead conversions by as much as 25%.
ContactAtOnce! allows marketers to include multiple communications channels such as instant messaging and VoIP in landing pages and make them “presence-aware.”
“eBay’s intended integration of Skype into its marketplace and classifieds listings is an example of emerging presence-based advertising,” says Greg Sterling, founding principal of Sterling Market Intelligence. “Presence icons or indicators and their related instant communication options between buyers and sellers add a new and potentially very effective layer to online advertising, including paid search.”
ContactAtOnce! monitors the real-time availability of an advertisers’ sales representatives, making it possible to dynamically redirect shoppers. As an alternative to dayparting, ContactAtOnce! can also be used to automatically turn paid search campaigns off in order to avoid charges during periods when representatives aren’t available to interact with online shoppers.
ContactAtOnce can be utilized with a marketer’s existing landing pages and enables the incorporation of visual presence indicators; the ability to offer shoppers multiple contact choices including phone (tracked numbers, click-to-call, and VoIP), instant messaging and live video, along with comprehensive performance tracking.
Marketers utilizing the service have seen positive returns and improved lead conversions. “We generate many of our sales leads with search marketing,” says Jeff Kendall, owner of Custom Exteriors, a Pleasanton, California home services company. “Using the ContactAtOnce! SEM features, we’ve been able to increase our revenues while decreasing our cost-per-lead marketing expenses.”
“For local search advertisers who care about qualified leads more than clicks, search engine marketing hasn’t always delivered,” says Marc Hayes, ContactAtOnce! founder. “Our products help advertisers overcome two of the main obstacles to maximizing pay-per-lead programs—successfully converting clicks to leads and effectively tracking results.”
ContactAtOnce! is available as a subscription service. In addition to improving lead conversion, ContactAtOnce! also provides detailed analytics to help customers effectively combat click fraud, better understand customer behavior and easily compare results across multiple paid search programs.
