Today we issued a press release announcing that ContactAtOnce! has been deployed on Cox AutoTrader’s recently introduced web2.0 automotive website CarShopSmart.com. It is a sister site to AutoMart.com and incorporates some great new features that place it at the intersection of social media and automotive.

In all likelihood CarShopSmart.com is a harbinger of what we will see on all online classified websites soon. As such, we are truly honored to be a part of it.

By incorporating the Contact At Once! car dealer live chat service, Cox AutoTrader makes it possible for car shoppers to see when a dealership’s sales people are available to answer questions and to connect with them instantly, even from work.

Why is “even from work” an important point? Because that’s where the majority of online car shopping takes place, and car shoppers are less and less likely to fill out lead forms these days – they much prefer a live conversation with a sales person, discreetly conducted (unlike phone calls) so that co-workers and bosses don’t know that they are shopping instead of working.