ContactAtOnce! Announces Chat Rollover Feature and Managed Auto Dealer Chat Service

ContactAtOnce! delivers intelligent routing of auto dealer chat leads to trained staff when dealership personnel are unavailable.

ATLANTA, GA – May 5, 2009 – ContactAtOnce!, a leading provider of auto dealer chat and other internet marketing tools that move online shoppers into live conversations with car dealers, today announced the immediate availability of its chat rollover feature and managed live chat service. The ContactAtOnce! auto dealer chat service gives dealers the industry’s most popular tools for answering their own chat leads and intelligent routing of chat leads to trained staff when dealership personnel are unavailable.

Adding auto dealer chat to a website has been shown to increase the number of site visitors with whom a dealership is able to set appointments; however, dealerships using chat have had to choose between answering their own chat leads, or outsourcing to a call center, both of which presented challenges.  Dealership personnel are more informed and effective at engaging potential customers and setting appointments. On the other hand, outsourcing assured that someone was always available to answer in a timely fashion. The ContactAtOnce! automotive virtual chat solution gives dealerships the best of both worlds by allowing dealership personnel to answer when available, and automatically rolling chat messages to a qualified answering service when dealership personnel are not able to respond immediately.

“Sales people in the dealership are very effective answering a shopper’s questions and setting appointments, so we strongly prefer that they handle our chat leads,” said Drew Fitchett, Owner of North Penn Imports VW Mazda in Colmar, PA. “That said, there are times during the business day and certainly after-hours, when our sales people are not able to answer, yet we still want our prospects to be able to connect with someone immediately. The ContactAtOnce! rollover feature intelligently forwards leads during those times, and ContactAtOnce! managed live chat personnel have demonstrated excellence in handling rollover leads exactly how our dealership wants them handled.”

The ContactAtOnce! auto dealer chat rollover feature works by automatically forwarding inbound chat requests to an answering center if dealership personnel do not answer within a specified period of time.  The ContactAtOnce! rollover feature can forward chats to any automotive virtual chat center, a unique feature, according to founder and executive vice president of products for ContactAtOnce!, Marc Hayes. “We have many dealers with existing outsourced call center and business development center (BDC) relationships. As a company, we welcome the opportunity to work with those providers and have designed the rollover feature to support multiple partners.”

“The fear of ‘not having someone to answer all the time’ has kept some dealers from adding live chat to their website,” said Hayes. “To them, I say ‘fear no more’. Now every dealership can set more appointments by giving shoppers what they want – the ability to chat.”

Both the auto dealer chat rollover feature and the managed live chat service are available immediately from ContactAtOnce!.

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