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Contact At Once! Acquires Outsell’s Direct Chat Business

Contact At Once! Acquires Outsell Chat

Companies Enter into Strategic Agreement to Integrate Solutions for Mutual Customers

Outsell (www.outsell.com) and Contact At Once! announced today that Contact At Once! has purchased Outsell’s Direct Chat business and the companies have entered into a strategic agreement to integrate Contact At Once! live chat software with Outsell’s Digital Engagement Platform for mutual customers.

Outsell CEO Mike Wethington said that the company decided to spin off its Direct Chat business so that it could focus on the development of the next generation of its Software-as-a-Service (SaaS) Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations and individual dealers to share in the development of brand-consistent, analytics-driven, cross-channel marketing programs.

We feel strongly that chat is an essential part of an automotive dealer’s cross-channel arsenal, and came to the conclusion that we could best serve our clients’ needs by partnering with the company who is the market leader,” says Wethington. “Contact At Once!’s strong track record in the industry, glowing dealer recommendations and innovative products made them the hands-down choice.”

The two companies are also teaming to integrate Contact At Once! live chat software with Outsell’s Digital Engagement Platform for mutual customers, enabling features such as:

  • Tightly integrated chat performance reporting
  • The ability to directly engage with consumers browsing inventory — not only on dealership websites but also third-party sites, social media, online advertising, mobile ads and more — via both chat and text
  • Flexible options for answering chats and texts, including self-service and managed
  • Mobile-optimized options for chat and text connections

Dealers with Outsell-branded Direct Chat on their websites were transitioned to Contact At Once! software and services today. Other dealers serviced by Outsell’s chat center will have the option to migrate at a later point in time. Outsell and Contact At Once! are providing partners and customers with detailed transition plans.

“We are pleased to welcome our new customers to the Contact At Once! family, and we look forward to partnering with Outsell on the development of new, innovative digital engagement solutions for our mutual customers,” says John Hanger, Contact At Once! Chief Executive Officer.

Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company’s award-winning Digital Engagement Platform enables its clients to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level. Outsell drives measurable incremental sales for five of the top automobile manufacturers in North America.

Contact At Once! software boosts engagement by making it easy for consumers to connect with auto dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why 13,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with online shoppers. For more information, visit www.autodealerchat.com.

Aaron Hassen

Lead evangelist for the #1 rated live chat and mobile text provider, Contact At Once!. His passion for merchant-to-consumer communications began in 2004 when he founded a locally successful online and print classified advertising company. After selling the company to a competitor in 2008, Aaron went on to lead the marketing departments of several high-performing (INC 500, Deloitte Fast 500) technology firms. In 2010, Aaron took on the role of Director of Marketing for Contact At Once! and, alongside VP of Sales, Ed Parkinson, began educating the automotive marketplace about the benefits of instant communication with shoppers. Today, it is estimated that approximately 40% of auto dealerships include live chat on their websites, an increase of nearly 28% from 2010.

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