Use of text-based communications results in increased “show to lease” rate.
The Worthing Companies (Worthing) recently expanded their deployment of Contact At Once!’s secure, tracked text messaging and chat platform to 15 of its properties after a 60-day analysis proved that 18 shows credited to the digital conversations resulted in 17 leases.
Worthing prides itself on building relationships “the old-fashioned way” through hard work, integrity and trust—and the Contact At Once! digital conversations platform streamlines the connections needed to do that in today’s world. Consumers can text or chat directly from Worthing’s property websites and mobile sites, and property management personnel can respond in kind via desktop or mobile app.
“Contact At Once! has given us a great edge on the technology market of today,” says Trent Jones, CAM, regional marketing director for The Worthing Companies. “We’re finding that people are transitioning more and more to automated leasing online, and text and chat options let them have a ‘live’ interaction without having to find the phone number, dial it and wait to get a real person on the line. Our team is readily available to answer questions while those consumers are online going through the leasing process. They can get straightforward answers quickly, conveniently…with one push of a button.”
“Worthing’s lease results are a strong indication that the consumers who reach out via text or chat are serious about signing a lease and soon,” adds Ryan Lucia, director of multifamily solutions at Contact At Once!. “If you can be there to help them in the moment, you have a better chance of winning.”
ABOUT THE WORTHING COMPANIES
Headquartered in Atlanta, Georgia, Worthing is among the most active privately owned real estate companies in the southern United States. Specializing in the development, construction and management of Class “A” institutional quality multifamily properties, Worthing is a vertically integrated company strategically focused on executing new development opportunities in select Sunbelt growth markets. With over 25 years of experience in the industry, Worthing has successfully developed over 30,000 units with costs in excess of $2.8 billion. Major target markets include Atlanta, Dallas, Houston, Austin, Raleigh, Nashville, Charlotte, Tampa, Orlando, Miami and Fort Lauderdale. Currently, the company has projects underway in multiple cities and continues to expand its platform with a controlled growth strategy. Discover more at http://worthingse.com.
ABOUT CONTACT AT ONCE!
Contact At Once! software boosts engagement by making it easy for consumers to connect with communities and ask questions at the moment their interest is piqued. For example, the company pioneered the use of mobile text and live chat in multifamily advertising, enabling instant conversations between prospects, residents and property management personnel. Businesses that use Contact At Once! text and chat typically experience a 25 percent increase in online interactions. More engagement translates into more sales, and that’s why 13,000 businesses and some of the most highly trafficked advertising websites rely on Contact At Once!. For more information, visit www.apartmentchat.com.