RVTrader.com and CycleTrader.com dealers with “click to chat” option report significant lead increases.
RVTrader.com and CycleTrader.com, divisions of Dominion Enterprises, have partnered with Contact At Once! to offer live chat on dealership listings. In a pilot study, dealers’ leads generated by the two websites have increased 34% and 60%, respectively.
The use of live chat gives RVTrader.com and CycleTrader.com shoppers the convenience and immediacy of real-time contact with dealers, and a mobile-friendly alternative to making a phone call or filling out a lead form. That, said Skip Dowd, senior vice president of Automotive Solutions at Contact At Once!, helps account for the significant increases in shopper engagement.
“The easier dealers make it for a shopper to ask questions, the more likely they are to ask. This gives dealers additional chances to provide great service, personalize information and influence that purchase,” said Dowd. “Instant messaging and mobile messaging continue to grow in convenience and popularity. Just look at your own phone and see how many texts you send vs. how many calls you make.”
Consumers visiting RVTrader.com or CycleTrader.com can chat live with any dealer who offers the live chat option in their ad listings. Dealers can receive and respond to chat leads through an easy-to-use app on their mobile device or desktop computer. Thanks to presence-aware technology that tracks dealer availability, the live chat feature will not be offered to consumers as an option if the dealer is unavailable.
“RV Trader is continuously looking for ways to assist customers in achieving the highest number of leads possible while building rapport with potential buyers,” said Tim Custer, general manager of RV Trader. “We are confident that live chat will help provide the marketing edge that dealers seek and establish a competitive advantage for them.”
RV Trader dealers interested in live chat are encouraged to call 877-354-4068. Cycle Trader dealers interested in live chat may call 866-476-3022.
ABOUT CYCLE TRADER
CycleTrader.com is the leading powersports marketplace, connecting buyers and sellers to new and used motorcycles, ATVs, PWCs and snowmobiles. With more than 232,000 vehicles available, Cycle Trader offers the widest selection of powersports vehicles online. Cycle Trader is a division of Dominion Powersports Solutions, offering high-performing business solutions for the powersports industry with its market-leading web products. For more information, visit www.cycletrader.com.
ABOUT RV TRADER
RV Trader is the largest online classifieds site for RV buyers and sellers in the U.S. RV Trader is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting and travel industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions and more than 45 market-leading websites. Millions of For Rent® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit www.RVTrader.com and www.DominionEnterprises.com.
ABOUT CONTACT AT ONCE!
Contact At Once! software boosts engagement by making it easy for consumers to connect with dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why over 13,000 businesses rely on the Contact At Once! digital conversations platform to build relationships with online shoppers. For more information, visit www.contactatonce.com.