Data from Contact At Once! shows that chatting and texting are popular with online shoppers interested in Certified Pre-Owned (CPO) vehicles, just one of the reasons multiple manufacturers, including Kia, Honda, Toyota Scion and Acura, now make online chat available to help CPO shoppers on brand sites connect with local dealerships.
“We deployed the Contact At Once! chat program with our CPO dealerships in August,” says Brad Beer, National Manager, CPO and Branded Contracts, Kia Motors America. “We couldn’t be happier with the results we’re seeing. In fact, chats now represent 30 percent of our leads to dealers.”
Steve Gallagher, Toyota Motor Sales’ TCUV/TRAC Marketing Manager, says Toyota is using digital tools like chat to remove communications barriers for online shoppers. “We’ve empowered consumers to communicate and easily engage dealers with whatever method is most convenient for them, whether it’s chat, text, phone, email or even video chat.”
Many shoppers are ultimately buying the cars they chat about. In one Contact At Once! analysis, almost 20 percent of identifiable shoppers who chatted ultimately purchased the particular make they were interested in within 30 days. “We’re pleased to say that our 90-day sales match back summary indicated that 25 percent of the Honda Certified Pre-Owned consumers purchased a Honda vehicle while 28 percent of the Acura Certified Pre-Owned consumers purchased an Acura vehicle,” says Lisa Alvarez, Assistant Manager, Auto Remarketing at American Honda Motor Co., Inc. “Clients today want choices in ways to communicate.”
Contact At Once! will be presenting at the CPO Forum next week at the Red Rock Resort in Las Vegas. “We’re excited to be at the show and look forward to sharing some of our latest stats about automotive adoption of chat and text,” says Skip Dowd, Contact At Once! Senior Vice President of Automotive Solutions. “Everyday, technologies evolve that can help manufacturers and dealerships engage more effectively with online shoppers, and we’re committed to leading such innovation in text, mobile communications and chat.”
Adam Flegge, Contact At Once! Product Marketing Manager, will share more details about boosting CPO conversions with online and mobile shoppers in “Connections That Convert: Moving Shoppers from Search to Showroom Visit,” on November 10 at 2:00 p.m.
ABOUT CONTACT AT ONCE!
The Contact At Once! automotive chat and text platform boosts engagement by making it easy for consumers to connect with auto dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why 13,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with online shoppers. For more information, visit www.autodealerchat.com.