Contact At Once! platform helps customers sell more cars.
More than 7 in 10 automotive professionals who participated in the latest Contact At Once! annual dealer survey say dealer chat and text are very important to prospects and they would miss opportunities if they only relied on phones and forms to generate leads. Further, 96% of Contact At Once! customers who shared an opinion on the impact of chat and text say the Contact At Once! platform helps them sell more cars.
Along with reporting a year-over-year increase in the number of cars sold to consumers who first contacted the dealership via Contact At Once! chat, survey participants also gave texting high scores for reaching and following up with today’s automotive shoppers. For example, 3 in 4 say they’re more likely to get a response to follow-up when texting with consumers compared to calling—results that are not surprising to Contact At Once! CEO John Hanger.
“Society as a whole is becoming more ‘text-based’ every day, and it’s only going to increase as ‘digital native’ generations join the car-buying market,” Hanger says. “More than 9 in 10 of our survey respondents who shared their experiences regarding millennial shoppers said they prefer chat and text.”
Contact At Once! provides the only automotive digital conversations platform that can integrate text and chat conversations from dealership websites, online classified ads, OEM sites, mobile sites and even print ads into a single user interface. This solution enables easier management and more proactive control over message-based sales conversations.
This survey is conducted annually among Contact At Once! users, and the 2014 findings are based on answers from over 1,600 auto professionals in North America, including general managers, sales managers and Internet salespeople. Responses were gathered over a two-week period in July. All questions were not answered by every participant; nor did every participant have knowledge applicable to every question. The complete Contact At Once! 2014 Dealer Survey results are available for download now.
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Contact At Once! software boosts engagement by making it easy for consumers to connect with auto dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why 13,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with online shoppers. For more information about Contact At Once! in the automotive industry, visit www.autodealerchat.com.