Today I stumbled upon a nicely written post by Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, entitled “Live Chat For Auto Dealer Websites - Good Or Bad?“. Below is an excerpt:
Today’s modern consumer looks for instant gratification. When it comes to buying a new car, or scheduling a service appointment, many folks will visit a [...][read more...]
ContactAtOnce! customer Toyota Sunnyvale has one of the most successful internet departments in the country. In this AIN video Adam Simms shares some statistics and best practices, including the importance of chat in their overall process.
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This is a guest post from my colleague Ed Parkinson, VP of Sales for ContactAtOnce!. Ed has worked with auto dealers his entire career. Although it pains me as a Braves fan to provide a Phillies fan with airtime, I believe Ed provides some very insightful observations about live chat in this video. Enjoy, and [...][read more...]
The following article that I authored was featured yesterday in the Dealer Digest Daily enewsletter. It’s pretty basic stuff that most readers of this blog, by definition, already understand. I decided to post it here, though, because so many sales people who are successful with chat have to occasionally re-justify it to their GM or GSM. [...][read more...]
CHICAGO — Cars.com announced Wednesday that it is offering a free Webinar to discuss how dealers can reach more ready-to-buy shoppers and increase sales with online chat.
The free, hour-long event, “Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale,” begins at noon EST on Feb. 13.
“As car buyers near the time [...][read more...]