This is the introductory post in a series of five posts regarding “The Outsourced Chat Debate”.
GM’s at every car dealership must ask this question…
“Should we answer our own chat leads, or should we outsource the answering to a service provider?”
There are many tradeoffs to be evaluated before arriving at an answer for your dealership, all [...][read more...]
Cars.com announced a webinar to discuss how to reach in-market car buyers with online chat and build effective processes for ongoing success. The free workshop, “Win the Sale With Online Chat,” begins at noon EDT on Oct. 9.
Read the full press release here. It includes a more detailed description and signup instructions.
[read more...]
The auto industry and those of us in it are certainly living through interesting times. Dennis Galbraith of RevenueGuru.com released an impassioned video today entitled “Auto Dealer Pride”. Start the week and the month right by watching it.
[read more...]
Today we announced that CarsDirect has licensed ContactAtOnce! and is making it available to all dealers with their premium advertising package at no additional charge.
If you are already using ContactAtOnce! on your dealership’s website or another 3rd party site, and you use CarsDirect, ask your rep to get you hooked up.
If you aren’t using CarsDirect, give them [...][read more...]
Last month we featured a post about Dennis Galbraith’s new business, RevenueGuru. Dennis recently released a new white paper entitled “The Preference-Engagement Matrix” that we’d recommend to anyone involved with dealership marketing. Yes, there’s a chat angle (Dennis knows from his Cars.com experience that chat helps shoppers engage the dealership in a conversation), but the [...][read more...]