Recently ContactAtOnce! received a mention in a Greg Sterling post to the Kelsey Group blog. Greg’s view is that PPC ads will evolve to provide a different user experience, incorporating audio, video, etc. We couldn’t agree more and, as a matter of fact, we can help paid search providers drive better response rates while improving the experience of their users.
Following is a sample of how such an ad may appear below.
Stay tuned for more news on this front, but we expect to see paid search providers adding presence-aware options for their advertisers soon. From a publisher perspective, it is a great way to create premium inventory and drive new revenue. Uniquely, it also enhances the consumer’s experience. Let’s see…publishers are happy (more revenue), advertisers are happy (more leads), and consumers are happy (better experience)…seems like a winner to me!
Beyond PPCall in Paid Search
Recently ContactAtOnce! received a mention in a Greg Sterling post to the Kelsey Group blog. Greg’s view is that PPC ads will evolve to provide a different user experience, incorporating audio, video, etc. We couldn’t agree more and, as a matter of fact, we can help paid search providers drive better response rates while improving the experience of their users.
Following is a sample of how such an ad may appear below.
Stay tuned for more news on this front, but we expect to see paid search providers adding presence-aware options for their advertisers soon. From a publisher perspective, it is a great way to create premium inventory and drive new revenue. Uniquely, it also enhances the consumer’s experience. Let’s see…publishers are happy (more revenue), advertisers are happy (more leads), and consumers are happy (better experience)…seems like a winner to me!