During my panel discussion at Kelsey’s ILM, Anupam Gupta Director, Product Management, MSN Communication Services and Chamath Pailhapitiya, VP & GM, AIM and ICQ contemplated advertising inserts into IM services. One potential application put forward: contextual ads that could change based on the content of the IM conversation (Anyone care to click to download Green Day’s American Idiot cut from iTUnes when IMing your buddy about the latest political development?). A concept one of my fellow attendees afterwards called “creepy”.
Conversely, presence-based advertising is all about improving the direct response process when consumers choose to respond to ads. I believe this improves the experience for the consumer and the advertiser. Improving the consumer and advertiser experience creates real value for the Advertising Publisher.
So when it comes to Ads in IM, or IM in Ads, I vote for IM in Ads.
Ads in IM….Or IM in Ads?
During my panel discussion at Kelsey’s ILM, Anupam Gupta Director, Product Management, MSN Communication Services and Chamath Pailhapitiya, VP & GM, AIM and ICQ contemplated advertising inserts into IM services. One potential application put forward: contextual ads that could change based on the content of the IM conversation (Anyone care to click to download Green Day’s American Idiot cut from iTUnes when IMing your buddy about the latest political development?). A concept one of my fellow attendees afterwards called “creepy”.
Conversely, presence-based advertising is all about improving the direct response process when consumers choose to respond to ads. I believe this improves the experience for the consumer and the advertiser. Improving the consumer and advertiser experience creates real value for the Advertising Publisher.
So when it comes to Ads in IM, or IM in Ads, I vote for IM in Ads.