We’ve all sat (ok sometimes daydreamed) through way too many presentations when the talking head stood in front of the obligatory hockey stick slide and expounded on how great everything was going to be when the “inflection point” was reached at some future point. IDC recently estimated the number of instant messages exchanged daily has reached 12 Billion. Today. You, me, us have proven in the most definitive way of all — by what we do, not what we say — that we prefer IM for many types of communications. It’s time to harness the IM phenomenon for the benefit of us all — as consumers and as advertisers.
A Billion Here, A Billion There…
We’ve all sat (ok sometimes daydreamed) through way too many presentations when the talking head stood in front of the obligatory hockey stick slide and expounded on how great everything was going to be when the “inflection point” was reached at some future point. IDC recently estimated the number of instant messages exchanged daily has reached 12 Billion. Today. You, me, us have proven in the most definitive way of all — by what we do, not what we say — that we prefer IM for many types of communications. It’s time to harness the IM phenomenon for the benefit of us all — as consumers and as advertisers.